Linda Hertz Group

My Medical Device Sales Career

Featured Blog Posts – September 2010 Archive (2)

What Makes A Champion? Martina Navratilova Shares IT with us, but most won't do IT, Will You?

As some of you know, who follow my blog, I was on vacation two weeks ago in Michigan and before I left I stayed with my friend Marty. If you remember, I had answered her question about why it was difficult for her MBA daughter to find a…


Added by Linda Hertz on September 9, 2010 at 8:30pm — 2 Comments

Prefer vs. Purchase? Choose The Right Question!

Several years ago I was involved in starting a medical sales force within a large international organization. This organization was Marketing driven and spent enormous amounts of money and human energy to understand their market and provide the right messaging to their target audience. More often than not, they did an excellent job of connecting with consumers and consequently they were extremely successful.

Relative to our product focus, they invested heavily in…


Added by Kevin Onarecker on September 6, 2010 at 8:30am — No Comments


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