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My Medical Device Sales Career

Beware! Linkedin 2015 InMail Changes Could Cost You A Bundle!

So here we go!  Effective yesterday, January 1, 2015 the way Linkedin charges for InMails could cost you a bundle if you don't understand the change.

If you are a Job Seeker, Recruiter or someone who needs to send InMails to reach out to others this change is a big one.  IF PEOPLE DON'T RESPOND/REPLY within 90 days from when you initiate the InMail as a sender, then you get charged for the InMail! That's right, you get charged for Inmails that produce no response! 

This change applies to InMails you send to people WHO ARE NOT your first level connect, unlimited InMails still stand for first contact InMail correspondence.  For everyone else you want to send InMails (second, third and etc. connections) then BEWARE!  It may cost you big time if you do not understand the new InMail charge system.

The old InMail program gave you a credit back for every InMail you sent and NOT responded to within 7 days of send. NOT ANYMORE.  IT WORKS IN REVERSE!  You will now get charged for initiating InMails not responded to within 90 days to ALL NON-first level contacts!

The new Linkedin Etiquette is to RESPOND TO EVERY INMAIL (from a legitimate source) sent to you! Why? Using Linkedin's own words from their Help Site:

A reply back or a “not interested” response will both result in a credit. 

That's right, every Recruiting firm, Job Seeker or any Linkedin User must now reply to every legitimate sender to their InMail box to not cost the sender money.  

The key is to NOW respond to each InMail ASAP so the credit is quickly applied to the sender of the InMail vs. forcing them to wait for a long time for their credit or worse, getting charged for every InMail after no response within 90 days of initial send.  So in other words, if you have the business package of 3 to 5 InMails per month and you sent 5 InMails not responded to 90 days later, then BAM!  You lost those InMails and they are not credited back.  A worse scenario, for every "non-responded to InMail" that goes over your monthly subscription InMail package you get charged 90 days later! Try keeping track of your charges with this new system!  

 

Think of the person sending a bunch of Inmails for a week and then realizing after 90 days no one or few responded!   A big wipe out of their InMail credits and probably leading to a big charge! Linkedin has now allowed "some of their" subscriptions a few more InMails to accommodate the risk we are taking on to use this new system.  My package was only 5 more InMails per month from 25 per month. You know why they did this?  To statistically allow for the possibility of their clients really getting hit up with massive InMail charges, sort of a token of graciousness as they set the users up for a windfall of money for LinkedIn on this change. 

This is the actual copy from LinkedIn's Help Center

InMail Crediting and Renewal Process

When do InMail credits expire or renew?

Last Reviewed: 12/15/2014

To ensure our members receive high-quality InMail messages and to help our customers achieve the highest InMail response rates possible, we’ll soon be implementing changes to our InMail crediting process:

  • Starting in January, 2015, InMail messages that don’t receive a response will no longer be credited back.
  • Instead, you will get an InMail credit for every InMail message that receives a response within 90 days of the send date. A reply back or a “not interested” response will both result in a credit.
  • You’ll receive the credit back once the recipient responds.

This change also includes an increase in monthly InMail credits for some subscriptions:

  • Business: 3 to 5
  • Business Plus: 10 to 15
  • Executive: 25 to 30
  • Sales Navigator Basic: 5 to 8
  • Sales Navigator Pro: 10 to 15
  • Sales Navigator Team: 25 to 30
  • Recruiter Lite: 25 to 30
  • Recruiter Professional Services: 50 to 100
  • Recruiter Corporate: 50 to 150

Additional information on InMail credits:

  • You can accumulate InMail credits from month to month, but they will expire after 90 days.
  • You can purchase up to 10 more InMail credits than your account type allows or upgrade your account if you need even more.
  • Withdrawn InMail messages cannot be credited back.

Learn more about these changes on our blog.


On a positive note, this should reduce the number of weirdo's sending you InMails that seem to have been increasing in number last year; the one's asking you for a date or those selling a new snake oil type product, or those wanting you to invest in their middle eastern oil well.  You can get back at those type of InMail sender's satisfied they will lose their credit on your non-reply and be happy that you may actually have cost them more money out of their pocket!

Just remember, most changes by any company are usually ones to improve their business model, not yours!  So just be aware of the changes that Linkedin put in place effective January 2015 so you can truly have a Happy New Year without experiencing huge unexpected expenses!

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